Entrepreneurship has attracted me since college. The first step, decisive in my career, I took in 1993 when I joined AIESEC (International Association of Students in Economics and Commerce) within ASE Bucharest. Here I started to meet entrepreneurs, private companies and understand more about team management, but also to see how marketing campaigns work.

After graduating from college and a six-month military internship, I joined an entrepreneurial team, a young and well-planned advertising agency! From the beginning I felt that direct marketing suited me, so for four years I developed successful campaigns.

In 2003, at the age of 28, I decided that I wanted to try my luck on my own and become my own boss.

This is how Direct Marketing appeared in August 2003, following requests from former clients with whom we had good collaborations in the past. Since direct mailing, a “fashionable” service at that time, we have developed the services offered, today covering 360 ° the full range of direct marketing services, 60% of our customers being companies and 40% non-governmental organizations. I believe in innovation, in the fact that digitalization opens new horizons and that now technology is the basis of direct marketing.

The most important achievements remain for me the team, which is with me on this path, but also the results of our clients.

In 2005 I was a university preparator and had started a doctorate in European Integration.

Meeting direct marketing was love at first sight, so I needed just one day to decide that I wanted to join the Direct Marketing team. I like to live the moment, so I started without any hesitation. My first project doubled the company’s turnover.

That’s how I realized we have no limits. Sky is the limit! Campaign ideas came naturally, I liked team brainstorming, clients were happy with results and proactivity.

I implemented unique ideas, for example a cross-promo between an importer of luxury watches and a health food store, I worked for the Italian Government promoting tourism in Germany, I generated sales leads and I sold products and services in all fields.

We saw how the team grew, from a few employees to today’s team. We learn, innovate and get the best results for our clients.

In 2008, immediately after I graduated from SNSPA – Faculty of Public Administration with legal – administrative specialization, I joined the Direct Marketing team. At the beginning I was in charge of the company’s resource management. But being a dynamic and communicative person, I started to help my colleagues in the Customer Service department.

The versatility of the projects and the constant challenges attracted me and so I started to develop more and more complex projects together with my colleagues. The years have passed, but the passion for Customer Service has remained high.

The challenges have become a finding in a constantly changing market, but that has united and strengthened us as a team.

Together we became a big family. We are looking for challenges through which to realize successful projects for our partners.

After ten years of experience on ATL and BTL projects, I wanted to make a change, but at the same time I wanted to remain in the field of marketing.

I felt that I could successfully integrate into the Customer Service team here.

The changes that the industry is going through, but also the challenges that our clients come with, help me to evolve professionally.

At the moment I am coordinating projects for some of the biggest DMG clients, and the results obtained give me the certainty that I made the best choice from a professional point of view.