Services

We accept challenges to feel the joy of victory.

Business marketing.

Consulting and strategy

The team with experience on the local market from 1998 to the present can contribute to the identification of the best solutions for the specifics of the products or services to be promoted, as well as the necessary resources for their implementation.

Regulations for organizing promotions

Drafting and mechanical development of the promotion as well as the implementation of a set of rules to protect the client from possible fraud.mCreate and validate legally.
Creare si validare dpdv legal.

Draw lots

Made physically or virtually, in electronic format.
Programming applications that perform the drawing based on the requirements received from the client.

Infoline – LIVE Operators

Information lines for promotions
Infoline telephone lines for products or services
Information Video Lines, Requests, Complaints
Taking requests or complaints
Recording and archiving telephone conversations according to GDPR
Real-time access for listening to calls (including access for customers to listen to outside calls)
Access to telephone records immediately after closing calls

CALL CENTER

Generation of sales leads for products and services
Opinion polls: carrying out projects using the CATI methodology (conducting computer assisted telephone interviews). The operators have as main responsibility the collection of information through an electronic questionnaire
Update information in specific databases
Telephone sales (telesales)
Promotions: validation of winners according to a regulation, but also identification of frauds
Generating feedback for a product / service (depending on the specifics of each project)

Postal services – shipping optimization

Generating feedback for a product / service (depending on the specifics of each project)

Loyalty campaigns

Classical
In the electronic environment – SMS, telephone, ONLINE

SMS / e-mailing campaigns

The platform is able to manage complex SMS campaigns, sales promotions based on mobile numbers, short numbers or free numbers
Server optimized for managing email campaigns
Dedicated IT team for the implementation of complex e-mail campaigns

E-Commerce – full service

Integration of internal platforms with those of the client and generation of a CRM / ERP to achieve:

Client file and its interactions
Validation of orders received from consumers
Reporting data to the customer in real time through API
Customer invoice
Preparing packages and packaging it, with one or more products for the customer consumer
Shipment of products to the customer and processing of refunds
Return processing
Payment management
Inventory management and storage
Marketing and profiling reports
Inventory and sales report
Dedicated customer service

Management of promotional campaigns

Integration of internal platforms with those of the client and generation of a CRM / ERP to achieve:

Development of mechanics and communication channels
Implementing campaigns (web, SMS and mobile)
Registration management
Validation of wins
Packing and sending prizes
Reporting and profiling

Logistics marketing campaigns

Record and management system that allows tracking of promotional materials in real time
Marketing materials delivered nationwide are received from manufacturers, grouped on each location according to specifications and subsequently shipped to local customer suppliers for installation
Stocks and distribution details have a daily record
The Fulfillment service helps the client by:
- Inserts
- Assembling marketing materials with one or more components
- Packing
- Reception
- Goods storage
- Delivery
Projects for processing and packaging promotional materials
Delivery of parcels by courier or post
Cross platform integration and automation solutions
Digitization and CRM / ERP platform

Database management

Access to marketing databases with over 2 million records of potential consumers (postal address, telephone, age, sex, income level, e-mail address), but also to all active companies in Romania (updated at least once date per year)

Storage and archiving

The benefits of automating storage and distribution processes are found directly in reducing implementation terms and operational costs
DMG warehouses are equipped with fire and safety systems, as well as various equipment for increased efficiency of material handling and packaging, depending on the project specifications

Direct mailing

Our clients have access to marketing databases with over 2 million records of potential consumers (postal address, telephone, age, sex, income level, e-mail address), but also to all active companies in Romania (updated at least once a year)
Offset printing and digital printing capabilities (OCE, Canon and Xeikon), also for variable data printing
Ability to streamline work processes – machines for automatic insertion of the envelope (fulfillment) – Bowe and CMC, as well as a machine with 6 stations for different materials to be inserted in the same envelope

Charity marketing.

Since 2012, Direct Marketing Group has developed know-how and a specialized service department for non-profit organizations. Direct marketing services are essential innfundraising campaigns, contributing significantly to their results.

Fundraising campaigns

Corporate donors (companies with a turnover of over 1 million euros) can redirect 20% of the profit or 7.5% of the turnover to sponsorships. These donations are made especially at the end of the year, in December.
Micro donors can make sponsorships by donating 20% of the income tax.
The services for redirecting the amounts of 20% of the companies’ profit represent 90% of the direct marketing campaigns carried out by our team for non-profit organizations.

Direct Mailing

Mailing (sending letters in physical format) – for profit companies and individuals
Emailing support for growing notoriety
Check the results of DM actions via follow up by phone / email